How the coverage happens
There is no trick to it and no network involved. We give reporters a story they would want anyway, built from data anyone can check, and your firm is the source.
Find the story in public data
Federal and state datasets: crash records, workplace injury filings, crime statistics, court data. We look for the finding that is genuinely new and genuinely local, because that is what a newsroom runs.
Build it so a reporter can use it
State-by-state and county-by-county, with the method written out. A journalist has to be able to check our arithmetic in ten minutes, or they will not touch it.
Pitch the people who cover the beat
Named reporters who cover the beat, approached one at a time. Your attorneys are quoted as the expert, which is what turns a statistic into a story with a source.
Follow it into the local market
A national study becomes a local story in every state it names. One dataset, many newsrooms. One firm's hate-crime research ran in the Florida, Virginia, Georgia, Maryland and Illinois editions of Patch in a single week. Every one of them is linked below.
Patch, Georgia edition
Your firm in the news
The result is your firm quoted as the source in outlets your future clients already read and trust, from national titles to the local paper and TV station in the city where they were hurt. News sites linking to your website also help you show up on Google when someone searches for a lawyer.