What we do
Three ways to get a firm into the news. Most clients start with the first, because it produces the most coverage and it keeps producing it.
Original research studies
We build a study from public data (crash records, injury filings, crime and court statistics) and take it to reporters as a finding they can use. This is where almost all of our coverage comes from: every placement shown on this site came out of one of 57 studies.
Forbes · El Dessouky Law
Expert commentary
Your attorneys quoted as the specialist on a story a newsroom is already writing: a verdict, a recall, a change in state law. Shorter lead time than a study, and it puts a named partner in the piece rather than a statistic.
Rapid response
When something breaks in your practice area, reporters need a lawyer to explain it that afternoon. We keep your firm on the list they call, and move the same day.
What you get either way
Earned, never paid
Every placement is an editorial decision by a journalist. No sponsored posts, no networks.
We keep going until it lands
If a campaign falls short of the coverage we promised, we run more stories at no extra cost.
No long-term contract
Work campaign by campaign. Scale up for a push, or pause when you need to.
Checked before you see it
Every placement is a real article that reports our study and names your firm.